Tasco Appliances
THE BRIEF
Transforming a premium, trusted secret into the luxury appliance destination.
The Problem to Solve
Among those in the know, Tasco has been the top destination in the GTA for premium appliances since the 1960s, with top-tier customer service that emphasizes a personal, long-term relationship. But, not only was it a too-well-kept secret, its lacklustre brand identity and dated stores didn't live up to the upscale experience it aspired to deliver.
Our Solution
With an ambition to become the ultimate luxury appliance destination in Toronto, we reimagined the brand from top to bottom. We transformed an old-school appliance retailer whose visual identity and in-store experience didn't reflect their luxe offering, into a sleek and modern brand that says luxury at every touchpoint.
