All that Torontonians were talking about this fall were the hot new hip-hop albums that were set to release on the same day-Drake’s Certified Lover Boy and Kanye West’s Donda.
After these albums dropped, Drake’s home of Toronto's was trending worldwide, as it became a battlefield for the biggest rivalry of the season. First Drake took over the city’s Dundas Square with a series of billboards promoting Certified Lover Boy. Then Kanye West came on to the scene and hijacked Drake's hometown with massive Donda boards–making Toronto home to a Certified Billboard War.
So, we got in on the hype,
co-opting the biggest album drop of the year to get people equally pumped about thedrop of the new Jack's at Square One.