KOBO colour
THE BRIEF
Finally, letting eReaders judge books by their colour.
The Problem to Solve
Kobo has long been the most innovative company in the world of eReaders, even stacked up against giants like Amazon’s Kindle. But beyond back-end tech and small customization tools, there wasn’t a big differentiator that the average customer could see. But that changed when Kobo was first to market with a feature everyone was waiting for: colour. We needed to make a splash about the biggest advancement in eReading history in over a decade and give Kobo the credit that’s past due.
Our Solution
We launched Kobo colour eReaders on a global scale, around the universal insight that books bring colour into our lives and our imaginations. Launching with a :30 animated spot, we showcased colour blooming into the otherwise black and white world of eReading to demonstrate an enhanced digital reading experience – one closer to print than ever. Rather than focus on words, we used famous literary iconography that would resonate with book lovers and act like easter eggs for them to collect throughout the spot, connecting with readers around the world.
