mackenzie
investments
THE BRIEF
Helping people see things others miss.
The Problem to Solve
Founded in 1967, Mackenzie Investments is one of Canada's largest investment management firms. But in order to meaningfully grow, Mackenzie needed to expand with highly sophisticated securities advisors and institutional investors. Yet to become a preferred partner with this selective, hard-to-impress group, they needed to shake off an unfair perception of being dated and unsophisticated, amid a category crowded with asset managers clamouring for attention. To drive consideration, we needed to get these sophisticated investors to see Mackenzie in an entirely new light.
Our Solution
We launched "See Things Others Miss", a 360° integrated campaign designed to showcase Mackenzie's ability to uncover opportunities that others overlook, keeping them, and their clients, ahead of the curve. Because opportunity isn't found simply by drilling down endlessly into data, it also requires the specialized expertise and insight to see the big picture and interpret the signals. With Mackenzie's innovative mindset, boutique teams, and global expertise, they see possibilities everywhere.
With a media buy placed in business-focused environments like Financial District elevators, BNN, and LinkedIn, we met investors where they were at, using insider language and striking illustrations to cut through the noise and invite investors to take a second look at Mackenzie.
