Bringing a modern point of view to a traditional institution.
The Problem to Solve
For over 150 years, TMX has been a central player in the Canadian investment industry - best-known for The Toronto Stock Exchange (TSX), the Montreal Exchange, and the TSX Venture Exchange. With the industry facing unprecedented disruption from companies turning to newer sources of capital, IPOs were on the decline and the TMX Group of companies were no longer top-of-mind for the innovative solutions being sought out by a new generation of business leaders and market players.
TMX needed to establish itself as a thought leader, innovator and strategic partner for both ambitious businesses and investors. Following a complete top-to-bottom rebrand by The Garden, we re-introduced TMX to the market with the new creative platform and tagline “The Future Is Yours to See”. A series of provocative out-of-home executions and a highly-targeted digital campaign quickly shifted brand perceptions and generated a significant increase in business leads and inquiries.