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Transforming the trade-in to a win-win.

The Problem to Solve

TradeRev is an automotive tech start-up founded by dealers for dealers. Their revolutionary live-auction technology was developed to automate the process of moving trade-ins through the wholesale system, creating a digital marketplace where transactions are fast, fair and easier for everyone. Entrenched in the B2B space, TradeRev needed help tackling the consumer market to not only create brand awareness, but to get consumers heading to a TradeRev Pro Dealer to close their next car purchase.

Our Solution

Once a buyer has decided on their next car, they’re focused on getting the best deal - that is where their trade-in becomes a pain point. People are suspicious of the system and don’t know how to unload their old vehicle and don't trust they are getting a good price. The Garden’s integrated B2C campaign featured cheeky OOH, TV and digital ads to drive home TradeRev as the best way to get a fair deal on your new car. The campaign carried through into dealerships with a TradeRev Pro Dealer Sales presentation and Retail Kit that gave them branded banners, window decals and innovative POS materials.

The Results

After being acquired by KAR Global for $125 million in 2017, KAR integrated TradeRev into its BacklotCars platform to create a single digital marketplace. In Canada, TradeRev is still exclusively available as a value-add technology solution for automotive resale dealers.

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