EnbRidge

Enbridge Sustain, a new energy company born out of Enbridge Inc, needed to make a splash with their innovative SmartFlow solution, an HVAC tech & equipment bundle. With a custom system that does all the thinking for you when it comes to reducing energy use and emissions alike, SmartFlow brought something new to the tired HVAC space. 

 

However, HVAC is a truly "out of sight, out of mind" category that most homeowners actively avoid thinking about. So we needed a breakthrough approach in a category that's usually only thought about when a problem arises. 

Knowing that no one thinks about their HVAC, we turned the tables to show that it thinks about homeowners. Rather than a typical "set and forget" thermostat, a SmartFlow system from Enbridge Sustain proactively adjusts to the ideal settings based on the weather, energy prices and personal preference.
 

With a campaign that featured video, radio, social and OOH, we brought new energy to a sleepy category by giving voice to SmartFlow’s thoughts (and borderline obsession) with homeowners. The unexpected comedic tone in a functional and technology-focused space helped grab eyes and ears, keeping the benefit of an HVAC system that always thinks of you top of mind.