Fitzrovia
THE BRIEF
A rental reinvention.
The Problem to Solve
Fitzrovia is a vertically integrated development and asset management company focused on class-A apartment buildings across the Greater Toronto Area. Driven by an ambitious agenda to redefine the rental market with purpose-built premium rental buildings featuring top-notch amenities and elevated spaces, Fitzrovia sought out a design partner to re-imagine what a portfolio of real estate brands could look like.
Our Solution
The Garden team modernized the Fitzrovia corporate masterbrand with a visual identity that would live up to their bold vision and bring to life their brand promise: the purveyors of modern nostalgia. In addition to a new logo and brand identity toolkit, including brand colours, typography and photography, our design team also developed a collection of compelling house brands for the premium amenities that would live across all Fitzrovia communities (pool, dog spa, fitness facility).
The Results
In addition to quickly becoming one of the fastest-growing premium rental brands in its market, Fitzrovia’s redesigned website was recognized as Best Property Management Website at the 2021 FRPO MAC Awards - one of the industry’s biggest awards shows.
