Taking on the taboo.
The Problem to Solve
We-Vibe® is on a mission to bring couples closer together through passionate and playful exploration - a mission challenged by the fact that sex toy brands are forbidden from advertising in traditional channels due to sweeping restrictions. On the heels of a complete re-branding exercise, we needed to connect with a broader audience without the benefit of a traditional advertising campaign.
To introduce this innovative product to a larger mainstream audience, The Garden created our own unique media solution, lifting the We-Vibe® brand out of the world of advertising in 'dirty mags' and onto the streets, connecting directly with the people of New York City in broad daylight.