Brand Love SMP®

Uncover your organization’s emotional DNA and map a structured ecosystem of pathways to drive deep brand affinity.

Transactional Branding: Build the missing emotional connection to drive loyalty.
Disjointed Efforts: Align marketing under a unified emotional North Star.
Untapped Capital: Activate your team’s experiences and wisdom.
Untapped Growth: Identify the specific drivers that move customers from like to love.

DNA Workshop: A 4-hour intensive to extract leadership insights.
Structural Mapping: A visual synthesis of your brand’s affinity drivers.
Insight Report: A comprehensive guide to your brand’s emotional context.
Activation Track: A full-day session to turn your map into tangible initiatives.

Defining a core emotional truth to unify organizational culture and external market positioning.
Mapping specific touchpoints within the customer journey to transition from satisfaction to deep loyalty.
Aligning internal culture and values to attract top talent and increase employee engagement and retention.
Identifying unleveraged opportunities within your brand ecosystem to drive growth through stronger emotional resonance.

“You’re not thinking, you’re just being logical.”

Niels Bohr

Expert facilitation designed to unstick complex initiatives and align multi-disciplinary teams around a clear path forward.

The DIG Sprint

Eliminate strategic ambiguity with a 10-day diagnostic engagement designed to rapidly surface challenges and sharpen growth opportunities.

The THRIVE Sprint

A 10-day operationalization track designed to transform strategies into real-world solutions with a clear implementation framework.

The CULTIVATE Sprint

A 15-day innovation framework to maximize intellectual capital and build a high-yield portfolio of breakthrough ideas.

Replace guesswork with a structural map of your brand’s emotional DNA.