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A strategy, creative and branding agency that helps brands be loved.

Our approach

“Creativity is the process of having original ideas that have value.

It is a process; it’s not random.”

Sir Ken Robinson, Author and Global Expert on Creativity and Innovation

  • Dig

    Exploring and defining the strategic opportunity for your brand.

    We work closely with your team to assess your situation from every angle, reframing the problem to solve and establishing the strategic foundation to unlock opportunity for your brand and business.

  • Cultivate

    Unlocking and creating the solution.

    With the strategic foundation articulated, our expert creative and design teams develop the creative platform, brand identity and campaign assets to connect with your customers across every touchpoint.

  • Thrive

    Building brand love for the long term

    Brand love starts inside of an organization and radiates outward. We work with you to effectively activate your brand with internal teams, while also building the long-term road map to build brand consideration, preference and affinity in the real world.

Our Expertise

Brand Strategy

We explore and define the strategic opportunity for your brand, delivering foundational outputs like Strategic Prototypes, Brand Architecture and Creative or Design Briefs to ensure every move is purposeful and impactful.

Branding & Design

We build powerful visual identities and creative platforms that visually express your brand’s story and resonate with people on an emotional level.

Communication Planning

Collaborating with media experts, we develop clear communication strategies that identify your audience and guide them through your marketing funnel, identifying the ‘job to do’ and key messages that will drive results at every touchpoint.

Workshop Design & Facilitation

We design and lead bespoke workshops that help teams solve complex challenges, spark new ideas, and build actionable plans for the future.

Advertising & In-House Production

Our in-house production team brings big ideas to life through out of home, digital, social, film/OLV and experiential campaigns built to drive both brand love and business results.

Content Strategy & Development

We create purposeful content strategies and high-quality assets that tell your brand’s story across all platforms, engaging your audience wherever they are.

UX Design & Digital Development

We design and develop intuitive digital experiences and user-friendly platforms that connect people to your brand seamlessly across the web and mobile..

Design Thinking & Innovation

We use a human-centered approach, combined with AI tools to help accelerate exploration, to solve core business problems and uncover innovative solutions that keep your brand ahead of the curve.

Research & Human Insights

From online customer co-creation groups, third party panels and omnibus reports to AI no-code tools, we dive deep into data and human behavior to uncover the meaningful insights that inform your strategy and fuel creative breakthroughs.

The economic value
of brand love.

  • 25%

    Greater price premium for loved brands

  • 1.5x

    ROI on media investment for loved brands

  • 5x

    Loved brands recover from economic crises five times faster

Our work speaks for itself.

Food Banks Canada

Turning a sports mantra into a mission to end hunger.

See project

Kobo Colour

Proving that buying eReaders is no longer black and white.

See project

RGD Design Thinkers

Crafting a design system that challenges the system. 

See project

Jack Astor’s

Bringing the rebel spirit back to an iconic brand.

See project

Need some love?