Mackenzie Investments

Winning over top investors by seeing what others miss.

The financial services category tends to look and sound the same. To help Mackenzie Investments break through with financial advisors, The Garden traded jargon for a human story of innovation and foresight. By demonstrating expert insight through a fresh lens, we positioned Mackenzie as the partner who truly sees the bigger picture.

The Problem to solve

Founded in 1967, Mackenzie Investments is one of Canada's largest investment management firms. With a growing product portfolio and suite of innovative offerings, Mackenzie wanted to build consideration with sophisticated securities advisors and institutional investors. To become a preferred partner for this discerning group, they needed to earn a second look amidst a category crowded with rational messages and typical boardroom imagery.

Our Solution

We created "See Things Others Miss", a creative platform

designed to showcase the many ways that Mackenzie experts uncover opportunities that others overlook. Opportunity isn't found simply by analyzing mountains of data, it also requires specialized expertise and insight to see the big picture and interpret the signals. With Mackenzie's innovative mindset, boutique teams, and global expertise, they see possibilities everywhere. Our 360° integrated campaign surrounded financial professionals in corporate office buildings, financial districts, on BNN and LinkedIn with insider language and striking illustrations, designed to capture their attention.