Tasco Appliances
Tasco Appliances
Turning an old appliance shop into a luxury hot spot.
Turning an old appliance shop into a luxury hot spot.
Tasked with reimagining the dated Tasco brand, The Garden transformed the old-school retailer into a sleek destination for the GTA’s most discerning clientele. By reimagining every touchpoint through a luxury lens, we established the foundation for a retail reinvention.
Tasked with reimagining the dated Tasco brand, The Garden transformed the old-school retailer into a sleek destination for the GTA’s most discerning clientele. By reimagining every touchpoint through a luxury lens, we established the foundation for a retail reinvention.
The Problem to solve
Among those in the know, Tasco has been the top destination in the GTA for premium appliances since the 1960s, with top-tier customer service that emphasizes a personal, long-term relationship. But, not only was it a well-kept secret, its lacklustre brand identity and dated stores didn't live up to the retail product offering and upscale experience Tasco aspired to deliver to both industry professionals and home owners.
Our Solution
With an ambition to become the ultimate luxury appliance destination in Toronto, we reimagined the brand from top to bottom. From interviews with Tasco sales professionals to roundtable insight sessions with interior designers and project managers, we crafted an in-depth customer journey to inform the in-store CX plan. And, inspired by a new brand strategy, our design team developed an elevated visual identity that reflected their premium offering and transformed Tasco into a sleek and modern retail brand that feels luxe at every touchpoint.
Services
- Strategy
- Brand Identity
- Experiential Design
- Conceptual Renderings
- Creative Consulting
- Project Management
We transformed the Tasco identity into a seamless extension of the premium experience.
By embracing a minimalist, sleek aesthetic, we’ve leaned into the luxury of space – ensuring that every interaction feels deliberate and elevated. It is no longer just a retail brand; it is a curated environment where modern design meets an effortless, luxe customer journey.
